Big changes start locally

Heart of the Community Fund

Helping communities at the heart of Glasgow

Here at the Virgin Money Foundation, we’re on a mission to support community regeneration by backing the people who can make big changes happen locally.

We love helping local communities thrive – and we need a hand deciding which local charities to help next.

Every two months, we’re giving three local charities in Glasgow the chance to receive £1,000 – with awards of £500 and £250 for two runners-up.

The awards will go to the charities with the most votes from Virgin Money customers and Virgin Money Lounge members in Glasgow. There is a voting unit in the Glasgow Lounge. Visitors to the lounge can pick up a small red heart when they visit, to put into the tube named with the charity they’d most like to support.

If you know of any local charities you think fit the bill and deserve to feature on the voting unit, we want to hear from them.

The Heart of the Community Fund will be coming to other cities during 2018.

Just our bag

We’d love to support projects:

  • Run by smaller local registered charities. That means annual running costs of less than £500,000.
  • Working in the parts of Glasgow that need money the most.
  • With strong local roots.
  • Benefiting the wider community.

Spending the Money

Funds can be used to buy materials and equipment, make improvements to a community building or sports facility, clean up an area of wasteland or support an event. The money could also pay for staff to run an activity.

What isn’t eligible?

There are some causes we can’t support, like:

  • General appeals. So we won’t be able to award £1,000 towards a very big appeal.
  • Sponsorship or marketing – like our name on a football shirt, or advertising in a magazine.
  • Projects looking to raise money that’s already been spent.
  • Appeals that only benefit one person.
  • Animal welfare. We’re big animal fans, but the Foundation’s all about people.
  • The day-to-day costs of schools and other educational facilities.
  • Medical treatment or research, hospices and medical centres.
  • Promotion of religious, political or advocacy-based groups.

Choosing your charity

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To nominate a charity, simply email with ‘We Love Glasgow’ in the subject line.

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We'll email you back with a link to the application form to pass on to your nominated charity.


The charity sends us the completed application form, and we'll let them know we've received it.

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Virgin Money staff from the Glasgow Lounge will choose the three charities who will make it on to the voting unit in the Lounge.

Choosing your charity

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We consider applications in date order, so don't delay -
nominate the charity of your choice today.

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